This is what I often refer to as “traditional product management.” It’s where product management was grounded for many, many decades. The traditional approach to product management reflects how many teams still work today. Traditional Product Management: Gathering Requirements from Stakeholders And this post is really going to build on what I’ve seen from working with teams in all different places that are striving toward a more continuous discovery practice. I teach teams all over the world a structured and sustainable approach to continuous discovery. Do they need both?Īnd so I want to talk a little bit about these two roles, the differences, and what they mean in terms of where you are on your own journey toward a continuous discovery process.įor those of you who aren’t familiar with my background, I work as a product discovery coach. I’ve had several companies ask me if they should be hiring product managers or product owners. This is a topic that’s come up quite a bit for me in the last few weeks. I want to talk about product managers and product owners. You can watch the video or read an edited version of the transcript below. Continuous Discovery: Bringing Engineers Closer to Discoveryįor this month’s Product Talk post, I recorded a video where I consider the difference between product managers and product owners.Project-Based Discovery with Product Owners: Pushing Engineers Further Away.Project-Based Discovery: Product Trios Co-Create with Customers.The Scrum Method: Giving Voice to the Customer.Traditional Product Management: Gathering Requirements from Stakeholders.
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